Design Bits

A collection of graphic design samples from my work as a designer at E-commerce sites. Also featured are other designs I have made for clients and for fun including logos, packaging and micro animations.

Interior Express

At the furniture seller Wholesale Interiors I was in charge of design work for their retail website Interior Express. In my time there I redesigned the retail website, created weekly email marketing campaigns and worked closely with buyers to decide promotions. I created campaigns to encourage customer feedback, reviews and testimonials.
I took product photos, color corrected and retouched for use online and in print catalogs to be sent to our Wholesale customers.

During my time working there smart phone usage was not high yet and almost all emails were viewed on desktop computers. The email campaigns were optimized for this, the best CTR happened on items 'above the fold'

Interior Express Great Price Retro Style Furniture Collection Black and WhiteInterior Express NEW redesigned Interiorexpress.com free shipping storewide! New Account Features. New Leather Sectionals, matching chairs and ottomans.Interior Express. Red Hot Deals like the Stella Convertible Sofa. Matching Stella Convertible Chair. Red and Black Accent Chairs. More Summer Sales Online.

Leather Swatch Samples

The 'Before' swatch sheet which is a physical sample is what was pictured on the website. I made a color corrected Leather swatch image that was placed on custom leather furniture online.

Before

Leather Sample Card Before in Premium and Leather/Leather Match in a variety of neutral and warm colors.

After

The same premium leather color swatches organized better for a web friendly image.

PromoFrames

PromoFrames created promotional paper frames that were often custom printed with images and logos for corporate events, family gatherings and more. While there I regularly printed client work using large format epson printers. I also worked on the website including the logo which was just a banner on their site, but also used on their printed orders.

The owner of the company cared deeply about his family, who are pictured in the original image. I considered this when adding the 3 drops for his 3 kids. I used the colors for CMYK which are typically used for printing to help

Before

PromoFrames Logo Fold out Frame with 3 figures, Folder, Easels, Photo Mounts, Sports Memory Mates, Albums, Cardstock Picture Frames

After

New PromoFrames Logo is Simple with Cyan Magenta Yellow Drops on the side

Tea Collection

Splash page and catalog design for kids clothing brand Tea.

Young girl with flower on head holding tinsel, text says Sparkle this season, girls dresses, clothing categoriesa catalog style layout page-- a young girl with a paint brush balancing on her head, paint buckets in the background, wearing a flower print dress. Text says Create a Masterpiece- mix and match layered styles to create a look that will keep you warm and is all your own.
Email me at reginamako@gmail.com
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Copyright © 2023 Regina Mako Farnsworth