Mall World

I worked on Mall World from 2010-2013 at 50cubes in San Francisco. I illustrated 1,000+ vector assets in Adobe Illustrator including dresses, accessories, hairstyles, make up, pets and store displays. I worked with a fashion content team to set up bi-weekly premium stores that were the biggest income generator for the game. During my time there we had over 1M active monthly users and featured ad campaigns with well known brands and TV shows that often featured sponsored custom content and stores. I created the cats with a well known cat litter brand through a promotion where the users voted on which ones they liked best.

I was also responsible for style guides for the illustration team and trained new illustrators in our style and illustration best practices and creating other documents for uploading/launching content through the CMS. I worked with our dev team to handle most of the technical art issues as complex vector files sometimes created bizarre artifacts or were too large when exported and would cause the game too much lag.